Kickass Business Presentations: How To Persuade Your Audience Every Time

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Winner - ZamongDesigns. Professional, efficient and always pays attention to detail! Highly recommend!! How David Goldwich started their book cover journey Who are you known as? David Goldwich International. What industry do you think your business is most related to? Tell us a bit about who you are and the people you reach I am a speaker and corporate trainer specializing in persuasion. What inspires you and how do you envision the design for your business? Other notes The book will be A5 size x mm 8. Free features.

Deliverables PSD. We've found some similar contests you might like. We publish empowering and inspiring books on the leading edge of consciousness Taking back a cheating husband. Ebook cover for a book on hospitality and creating space in Church. I am a faith and culture blogger. My target audience are progressive Christians in America.

I share ideas on theolo Looking to develop guides and resources to educate people how they can make money through various digital marketing i Create a capturing book cover for a new concept France - USA!!! Unfortunately Dan messes up the pronunciation of Pecha Kucha lots of people do.

If you are curious as to how to pronounce Pecha Kucha, have a look at this video. TED Talks are, quite simply, some of the most fascinating talks you will ever hear. The power of the ideas, and the skill of many of the presenters in the delivery of these ideas, has popularized an 18 minute presentation format that emphasizes story and big ideas.


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Larry Lessig is a Harvard Law Professor, founding board member of the Creative Commons, and strong proponent of reduced legal restrictions on copyright, trademark, and radio frequency spectrum. He is also an amazing speaker. Lessig has, over the years, developed a very unique style that he has continued to refine. Have a look:. The rule states that a presentation should have no more than 10 slides, take no longer than 20 minutes, a contain no font smaller than 30pt.

There are many other styles. When we say presentation, we often mentally picture ourselves standing in front of a crowd. And this is a problem.

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Some of it focuses on the creation of the presentation, but for presentations in a forum type setting. Our focus here is on what to do when you are sitting down. Our focus is on the creation of content for the presentations we give everyday. These types of business presentations require a specific presentation approach that the consulting school of presentation design is tailor made for. There are a number of factors that make the McKinsey presentation, or Consulting style of presentation, unique and powerful:.

This is not an exhaustive list of the characteristics of this style of presentation, but these are perhaps the most material. Hopefully you can see how they distinguish the consulting business presentation style from other approaches. Zen-style presentations popularized by Garr Reynolds, for example, stand in stark contrast reliance on imagery; focus on conference-style presentations.

Below is a BCG presentation , which is a good example of this type of presentation. We have annotated it with comments on how it could be even better, but, in general, it is a good example. This approach to business presentation design applies across a range of different business situations:. If you are still in doubt as to when to use this style of business presentation, here are a few tests to apply:. Have a look at the following presentation for an example of why the first test above is important ;-.

There are 5 disciplines one must master to effectively write and present impactful business presentations:. It brings order, clarity. It enables understanding. We know it when we see it even if it is just subconsciously because comprehension immediately becomes easier. Our mind is automatically sorting information into distinctive groups and establishing hierarchies of relationships between these groups semantic network model all the time.

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There are half a dozen or so tricks, which when employed obsessively, can allow you to quickly cut through most of the pitfalls and fairly unhelpful theory of logic to produce a structure that works. Your mind is automatically imposing order on everything around you, all the time. You are grouping, classifying and imposing relationships on all the information your brain processes. The goal in crafting a presentation is to facilitate the mental processing that is going on in the mind of your audience.

To make this processing as easy as possible.

Kickass Business Presentations

This led to a well know rule of thumb that stated people only had the capacity to process 7 chunks of information at a time. More recent conclusions state that people can really only process concepts — and only one at a time. As a consequence, we should seek to structure our ideas into groups of or less. Put simply — there is no such thing as 7 or 9 of anything. If you have a list of 9 things, then you need to go up a level of abstraction and group them into buckets.

It is easy to take this insight too far. There is no magical number of bullets per slide. Edward Tufte has some interesting things to say about this here. At its core, this is about a relatively self evident truth: Your audience will struggle to process information. Help them out by being aware of the number of discrete ideas you are sharing at any one time. MECE stands for mutually exclusive, collectively exhaustive.

How to prepare a kick-ass creative presentation

It is terminology that today is synonymous with McKinsey and other top-tier consultancies. The term refers to the idea of structuring lists of ideas in ways where the list is:. The following list of options for where to go for dinner is not mutually exclusive:. There is overlap within this list. There could be Italian restaurants east of us. Some restaurants south of us could have music. You will be surprised at how many groups of ideas you will create which will fail this test — and result in you thinking about additional, great points and ideas that make you argument even more powerful.

Deductive reasoning starts out with a general statement, or hypothesis, and examines the possibilities to reach a specific, logical conclusion. The scientific method uses deduction to test hypotheses and theories. The deductive argument presents ideas in successive steps. An example of this type of argument is:. Inductive arguments can take very wide ranging forms. Inductive arguments might conclude with a claim that is only based on a sample of information.

Generally, our advice is to construct inductive-based arguments. They are easier for an audience to absorb because they require less effort to understand. The challenge is that our instinct when writing a presentation is to present our thinking in the order we did the work, which is usually a deductive process.


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